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        <title>Techie&#039;s Hub - Blog</title>
        <link>http://techies-hub.mozello.com/blog/</link>
        <description>Techie&#039;s Hub - Blog</description>
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                <title>How Can Artificial Intelligence Affect Your Job In 2018</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1425859/biztexter-how-can-artificial-intelligence-affect-your-job-in-2018</link>
                <pubDate>Mon, 05 Feb 2018 01:51:00 +0000</pubDate>
                <description>&lt;p class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/medium/2018_AI_job_1.jpg&quot; class=&quot;moze-img-center&quot;&gt;&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;The job market is changing like crazy, especially given how quickly technology is growing and improving. This is even more true of artificial intelligence that is now being used or plans to be used in most businesses in 2018.&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;There are the employees who are extremely excited about the changes and working with an artificial intelligence company to build up the company and improve their jobs. However, a lot of people are hesitant about what the new technology will do to their jobs. Here are some ways you can expect artificial intelligence to affect a job in 2018.&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;&lt;strong&gt;Working alongside the technology&lt;/strong&gt;&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;In 2018, as more businesses adapt to working with AI, companies will expect employees to learn how to work alongside the technology. At this point, most artificial intelligence technology enhances a job experience rather than replacing it entirely. You might be nervous about learning how to handle new computer equipment, but once you have it down, it will make your job so much easier.&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;AI has the ability to analyze data and give you real time results and recommendations, which helps employees avoid busy work in order to focus more on creative solutions. It can also work very well in a customer service atmosphere. AI Chatbot can respond to questions from customers that are repetitive allowing agents to focus on problems that take more creative thinking. It can listen in to customer service calls and punch out recommendations based on the customer and the conversation on what a person should say next. A marketing department can use artificial intelligence to increase personalization with customers. This type of technology will remove a lot of the busy work from the day making it easier for employees to destress and work on doing their job instead of filling out paperwork and reports.&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;Even high-level executives will need to learn to work with artificial intelligence this year, as it can help produce reports and give answers to help with high level decision making. It is not&amp;nbsp; a technology that can only be used in specific departments but rather a company-wide change that will improve the overall business.&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;&lt;strong&gt;What about job creation?&lt;/strong&gt;&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;A lot of people are worried that jobs are going to be replaced by the new artificial intelligence technology as it becomes more advanced and capable. We’ve already seen many restaurants and retail stores trying to incorporate more self checkout and kiosks to work with instead of people. And while it’s true that artificial intelligence will be able to easily replace a lot of repetitive jobs, it will also help create many jobs. There will be a demand for more highly trained individuals to program and work with the artificial intelligence as well as new careers we can’t even think of yet. There will be new skills required to work with the technology. More jobs will be created in an industry we haven’t really explored much of yet, which means that even though people are nervous about losing jobs, AI will likely create more jobs than it takes.&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;/p&gt;Source: forbes.com/sites/danielmarlin/2018/01/16/millennials-this-is-how-artificial-intelligence-will-impact-your-job-for-better-and-worse/#1ec4fdbd4533&lt;br&gt;&lt;p class=&quot;moze-justify&quot;&gt;&lt;br&gt;&lt;/p&gt;&lt;p class=&quot;moze-justify&quot;&gt;&lt;strong&gt;Tags:&lt;/strong&gt; &lt;u&gt;artificial intelligence&lt;/u&gt;, &lt;u&gt;2018 artificial intelligence&lt;/u&gt;, &lt;u&gt;ai jobs&lt;/u&gt;, &lt;u&gt;artificial intelligence company&lt;/u&gt;&lt;/p&gt;</description>
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                <title>Training Skills for Customer Service</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1412287/biztexter-training-skills-for-customer-service</link>
                <pubDate>Tue, 23 Jan 2018 03:35:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/cs_training_skills_3.jpg&quot; class=&quot;moze-img-center&quot;&gt;Having a hard working, strong customer service department is extremely valuable to any business. Businesses with the best customer service are the best at retaining customers and building long lasting relationships. But training a team of employees is often more valuable than just making sure you have the right people. Here are some tips to follow when determining what training skills your customer service agents need.&lt;br&gt;&lt;br&gt;&lt;b&gt;Technology use&lt;/b&gt;&lt;br&gt;&lt;br&gt;A good customer service agent will be working with technology in many capacities, whether that be through phone calls, texting, emails, chat, or even social media conversations. Of course, a lot of this can be handled automatically with an artificial intelligence company, but the employees still need to know how to work with the technology to produce the best results. Don’t just put the best technology in place; give your employees the proper training on how to use it efficiently.&lt;br&gt;&lt;br&gt;&lt;b&gt;Writing skills&lt;/b&gt;&lt;br&gt;&lt;br&gt;If one of your agents isn’t great with writing but can strike up a great conversation, that’s great! Put them on the phones. For everyone else, learning the proper writing skills is extremely important to helping customers. Your employees need to be able to have a conversation through text that feels just as warm and friendly as speaking on the phone. Teach them different keywords to use through the conversation that are positive. Teach them to take a minute to gather themselves before typing a response if they are upset.&lt;br&gt;&lt;br&gt;Another important writing skill is instructional writing. Customer service agents need to be able to clearly send a set of instructions to customers in order to fix a problem. One of the main jobs of customer service is to fix problems, so they need to be able to find a solution and, if the agent can’t fix it themselves, send instructions to the customer on what to do.&lt;br&gt;&lt;br&gt;&lt;b&gt;Take time to think&lt;/b&gt;&lt;br&gt;&lt;br&gt;A normal part of any conversation is to make assumptions. And while many people say you should never assume, the truth is that you must make assumptions in order to properly address customer concerns. Try to consider not only what you are thinking and assuming about them but also what they may be assuming about you.They might assume you will be unhelpful as a customer service agent or maybe they assume you’ll be great because they’ve had positive interactions in the past. The same goes for your employee’s assumption of them. Are they automatically assuming it will go well or that it will go poorly? This will significantly affect the outcome of the conversation. The further into the conversation they go, the easier it will be to determine exactly what they are thinking and how to best respond to that.&lt;br&gt;&lt;br&gt;Overall, training customers on how to use the right technology to work with customers and how to interact with them properly will make a huge difference to whether or not customers leave happy. The right training will go a long way.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: customerthink.com/the-new-skills-needed-for-superior-customer-service/&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;artificial intelligence company&lt;/u&gt;, &lt;u&gt;ai customer service&lt;/u&gt;, &lt;u&gt;customer service&lt;/u&gt;, &lt;u&gt;customer service texting&lt;/u&gt;&lt;/div&gt;</description>
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                <title>Marketing by Generation: Tips to Follow</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1405473/biztexter-marketing-by-generation-tips-to-follow</link>
                <pubDate>Tue, 16 Jan 2018 03:27:00 +0000</pubDate>
                <description>&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/gen_marketing_3.jpg&quot; class=&quot;moze-img-center&quot;&gt;&lt;br&gt;&lt;div class=&quot;moze-justify&quot;&gt;There are distinct differences between all the different generations, which means you need to market to them differently. There are some things that will work across all platforms like using a machine learning company to set you up and punch out insights based on your customer data regardless of age. However, if you are planning to market to a specific age group, knowing how that generation thinks and how they respond to different marketing tactics will benefit you greatly.&lt;br&gt;&lt;br&gt;&lt;b&gt;Generation Z&lt;/b&gt;&lt;br&gt;&lt;br&gt;Sometimes called post-millennial, the founders, iGen, or even Plurals, this generation has yet to have a nickname stick with them. It is typically anyone born in the mid-1990s to the mid-2000s making this the newest generation of adults and the newest customers to focus marketing efforts. Gen Z grew up with technology at their fingertips, meaning they are able to easily use technology devices. This is the generation that expects to find your company online and easily navigate information. They want to know you are doing something good with the money they give you, so missions and goals to make the world a better place are extremely important to them. Focus efforts on online marketing and communication in order to best reach them.&lt;br&gt;&lt;br&gt;&lt;b&gt;Millennials&lt;/b&gt;&lt;br&gt;&lt;br&gt;Most people who are considered of the “Millennial” generation were born between the early 1980s and the mid 1990s. This group was the defining generation that completely changed everything with the use of technology. &lt;br&gt;&lt;br&gt;Smartphones and the Internet really began being popular and important in their teen and college years making them technology based, though not as much so as Generation Z. It was also the generation that went through the Great Recession during their early careers making them a generation of entrepreneurs trying to start their own businesses. This makes them loyal to small businesses and communities, so marketing locally is a good method to use with them. &lt;br&gt;&lt;br&gt;Millennials also spend a lot of time on social media, so social media marketing is a great place to be. This was the first generation that backed off a bit from loyalty towards companies, but as they’ve aged, their loyalty towards businesses has become more solidified again. If you are able to get their loyalty, you won’t be sorry. Rewards programs are popular, and make sure your customer service is up to speed, so they always feel like you care about them.&lt;br&gt;&lt;br&gt;&lt;b&gt;Generation X&lt;/b&gt;&lt;br&gt;&lt;br&gt;Generation X typically describes anyone born between the 1960s and the 1980s. This is the generation with families and full time jobs to worry about. Any kind of coupon or discount is more likely to bring them in to your store. Many of them have social media accounts but aren’t active users, which means marketing by text or email is going to be more effective than trying to focus on social media advertising. They are also in the throes of parenthood, so marketing in a way that brings the whole family togethers is going to be successful.&lt;br&gt;&lt;br&gt;&lt;b&gt;Baby Boomers - And the rest&lt;/b&gt;&lt;br&gt;&lt;br&gt;The baby boomers were born between the 1940s and 1960s, though they are typically thrown in with the silent generation too when it comes to marketing strategy. Direct interaction is the best method of marketing to this generation since many of them don’t spend a lot of time on the Internet or on social media platforms. A direct text, phone call, or even letter in the mail might be enough to get them in store. Loyalty is also very important to this group of people. If they know you have worked for them in the past, you’ll get a good turnout in the future. This generation grew up when the economy was good and had nicer things in life. They want the same in their retirement years, so cost isn’t necessarily an issue. It can be hard to get them away from a brand they already love, but if you do, you’ll have a customer for life.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: tcbusinessnews.com/marketing-to-grandpa-and-everyone-else/&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;machine learning&lt;/u&gt;, &lt;u&gt;generation marketing&lt;/u&gt;, &lt;u&gt;marketing gen x&lt;/u&gt;, &lt;u&gt;marketing gen z&lt;/u&gt;, &lt;u&gt;marketing millennials&lt;/u&gt;&lt;/div&gt;</description>
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                <title>6 Tips for Marketing on Pinterest</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1393012/6-tips-for-marketing-on-pinterest</link>
                <pubDate>Sun, 31 Dec 2017 01:19:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/pinterest_marketing_1.jpg&quot; class=&quot;moze-img-center&quot;&gt;&lt;br&gt;&lt;/div&gt;&lt;div class=&quot;moze-justify&quot;&gt;One of the social media sites often overlooked by business is Pinterest. Pinterest is a popular site where people are able to “pin” things to their account from all over the Internet to save for later. It is extremely valuable to businesses because one pin from a customer ends up showing up on all their friends boards automatically. And with over 175 million monthly active users, there’s a lot of customers to reach out to on the platform. Not only is this a great resource for creating backlinks to your business, it also is a great way to spread the word about your great products or services other people may want to take advantage of. Here are 6 tips to follow for effective marketing on Pinterest. &lt;br&gt;&lt;br&gt;&lt;b&gt;1. Machine learning and automation&lt;/b&gt;&lt;br&gt;&lt;br&gt;One of the best ways to market on Pinterest, and really any type of social media platform for that matter, is through the use of machine learning and automation. With the help of a machine learning startup, you can get set up to have a computer analyze all the data from your Pinterest pins and give recommendations on better pins to post and how to post them. Machine learning takes all the information about what pins have been viewed and how many people have posted those pins in order to determine how effective every post on Pinterest is for your business. It will analyze conversion rates per pin to tell you which pins are working and which ones aren’t. In &lt;br&gt;fact, you can even have automation setup, so you don’t have to do hardly anything on your site. Marketing automation is the next big thing in marketing and is going to become the new normal in 2018. &lt;br&gt;&lt;br&gt;&lt;b&gt;2. Using ads&lt;/b&gt;&lt;br&gt;&lt;br&gt;Another way to easily market on Pinterest is to simply pay for ads. When users are scrolling through the social media site, the ads are technically marked, but it is hard to see unless you are looking for it. They will assume pretty much everything in their feed is just repins from friends and will look at it if they are interested regardless of whether or not it is a paid for ad. &lt;br&gt;&lt;br&gt;&lt;b&gt;3. Focus on being inspiration&lt;/b&gt;&lt;br&gt;&lt;br&gt;Some people use Pinterest as a way of finding things they really want or need in their lives. Most, however, use it as a point of inspiration. How-to guides and inspirational places or clothes are some of the most popular posts on the site. While most people recognize there is no perfect lifestyle, the goal of their Pinterest boards is to find inspiration in the lifestyles of others to hopefully start heading in that direction. &lt;br&gt;&lt;br&gt;&lt;b&gt;4. Recipes are golden&lt;/b&gt;&lt;br&gt;&lt;br&gt;If there’s one thing customers identify with super well it is recipes. Everyone needs to eat, and people are constantly on the search for recipes that look and taste good. On Pinterest, there is even a feature where customers can share their experiences with that recipe to help other users know if it is worth their time, so make sure it really delicious. While it may not work for every business, posting recipes and how-to food prep guides will definitely get you some pins and bring people to your site. &lt;br&gt;&lt;br&gt;&lt;b&gt;5. Video ad content&lt;/b&gt;&lt;br&gt;&lt;br&gt;A somewhat new feature on Pinterest is the ability to do video ads rolled out in 2016. People like it because Pinterest auto plays video content, so customers will definitely see it. People latch on to video content like crazy right now, but they will only ever stick around if you catch their attention in the first few seconds. &lt;br&gt;&lt;br&gt;Jump right into the point of the video instead of having long introductions because people want to quickly see what you are advertising to them. It is a creative way to reach customers and a way in which they want to be reached. &lt;br&gt;&lt;br&gt;&lt;b&gt;6. Cheap and easy activities&lt;/b&gt;&lt;br&gt;&lt;br&gt;Another thing people use Pinterest for is getting ideas for things to do, whether they are doing it with their kids or planning a family activity. Posting activities and how-to guides for doing those activities will get the attention of customers and help them develop interest in the products you have to offer to help with those activities. &lt;br&gt;&lt;br&gt;Using Pinterest to advertise, while often overlooked as a marketing method, can be extremely effective if done right. Just be sure to check the data to see what is and is not working, so you can create better pins that your audience will love. &lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: forbes.com/sites/forbescommunicationscouncil/2017/12/22/how-your-marketing-team-should-be-advertising-on-pinterest/#7a9109b850b8&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;machine learning startup&lt;/u&gt;, &lt;u&gt;pinterest marketing&lt;/u&gt;, &lt;u&gt;pinterest marekting tips&lt;/u&gt;, &lt;u&gt;tips marketing&lt;/u&gt;, &lt;u&gt;social media marketing&lt;/u&gt;&lt;/div&gt;</description>
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                <title>Six Ways to Drive More Web Traffic To Your Mobile Website</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1384250/six-ways-to-drive-more-web-traffic-to-your-mobile-website</link>
                <pubDate>Mon, 18 Dec 2017 07:34:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/web_traffic_3.jpg&quot; class=&quot;moze-img-center&quot;&gt;&lt;/div&gt;&lt;div class=&quot;moze-justify&quot;&gt;Investing time and money into a mobile version of your website is absolutely necessary in today’s mobile-first society. It can also increase the odds of achieving success in digital marketing. But simply having a mobile site is no guarantee of success. Tragically, many people invest resources into designing a mobile site that few people visit. It isn’t enough to create a mobile site, you have to drive traffic to it as well. Here are six ways you can drive more web traffic to your mobile site.&lt;br&gt;&lt;br&gt;&lt;b&gt;Video on the landing page&lt;/b&gt;&lt;br&gt;&lt;br&gt;The thought of producing a video for your brand is enough to make any small business owner shudder. That’s because many business owners are still stuck in the mindset of the previous generation--that video advertising must be of high production value to be worth doing. But thanks to the popularity of video sharing platforms like Youtube and the prevalence of video content on social media sites, today’s consumers are more accustomed to the idea of amateur quality video content. Don’t worry about spending hundreds or thousands of dollars to rent expensive audio/visual equipment, and don’t stress about hiring a professional video editor or commercial director. A simple camcorder or smartphone camera with a built-in mic can do the trick. What’s most important is that your video content be authentic and reflective of your brand’s message. Landing pages with video content are much more likely to get visitors to stay on your site and click onto other pages see more.&lt;br&gt;&lt;br&gt;&lt;b&gt;Links on social media&lt;/b&gt;&lt;br&gt;&lt;br&gt;Social media and your mobile site should go hand-in-hand. That’s because social media platforms are almost exclusively accessed via mobile device in today’s world. So it stands to reason that social media is an especially important channel for driving mobile web traffic. Including the occasional link to your website in social media posts is sure to boost your mobile web traffic.&lt;br&gt;&lt;br&gt;&lt;b&gt;Influencer marketing&lt;/b&gt;&lt;br&gt;&lt;br&gt;Social media has given birth to a new time of marketer: the niche influencer. Using a trusted voice like a celebrity to give your brand credibility with customers is not a new strategy. But thanks to social media, anyone with a blog or a Youtube channel can be such an influencer. No matter how niche your industry, there are key influencers that have the attention of your target audience already. Forming relationship with these influencers will ensure that they’re helping to drive web traffic to your mobile site.&lt;br&gt;&lt;br&gt;&lt;b&gt;Mobile-focused SEO&lt;/b&gt;&lt;br&gt;&lt;br&gt;SEO efforts that are effective for a traditional desktop website won’t necessarily carry over to SEO for a mobile site. That’s because people word their search queries differently when they’re using a mobile device as opposed to a desktop or laptop computer. For instance, mobile search is more likely to contain the name of the city in the search string and searches are more likely to contain long-tail keywords than single keyword searches. Something as simple as rethinking your approach to SEO can have dramatic results on your mobile web traffic.&lt;br&gt;&lt;br&gt;&lt;b&gt;Mobile optimization&lt;/b&gt;&lt;br&gt;&lt;br&gt;Just as you’ll want to optimize your SEO efforts for mobile devices, you’ll want the website itself to be optimized for mobile. Since mobile users are less patient when it comes to waiting for a webpage to load, you’ll want to do all you can to trim down load times. You’ll also want to use responsive design or a dedicated mobile site so that mobile visitors will be able to easily navigate your page without having to pinch and zoom to try and read tiny text meant for a much larger screen.&lt;br&gt;&lt;br&gt;&lt;b&gt;SMS marketing&lt;/b&gt;&lt;br&gt;&lt;br&gt;Social media isn’t the only mobile-focused channel that can help drive web traffic. If increased mobile web traffic is your goal then using SMS to link consumers to your website is a surefire way to do it because you can be assured that every recipient is on a mobile device in the first place. Just make sure when including links in your text messages to use a URL shortener so that you’re not wasting valuable space. When it comes to text messages every single character counts.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: business.com/articles/four-digital-marketing-tips-to-drive-traffic/&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags: &lt;/b&gt;&lt;u&gt;mobile marketing&lt;/u&gt;, &lt;u&gt;mobile marketing tips&lt;/u&gt;, &lt;u&gt;SMS marketing&lt;/u&gt;, &lt;u&gt;text message marketing&lt;/u&gt;, &lt;u&gt;business texting&lt;/u&gt;&lt;/div&gt;</description>
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                <title>5 Ways to Optimize for Voice Search</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1378146/biztexter-5-ways-to-optimize-for-voice-search</link>
                <pubDate>Tue, 12 Dec 2017 05:00:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/voice_search_1.png&quot; class=&quot;moze-img-center&quot;&gt;The way people search for information on the internet has changed drastically over the years. It used to be people would type specific keywords related to the topic they were interested in. Then, it evolved into typing questions into the search bar. Now, it is evolving into voice search questions. With more people getting personal assistants such as Siri, Alexa, and others, voice search is increasing quickly. Last year, 20 percent of searches came from voice search, and that number is expected to jump to over half of all searches by 2020. Here are 5 ways you can optimize your content for voice search in preparation.&lt;br&gt;&lt;br&gt;&lt;b&gt;1. Get tips from machine learning&lt;/b&gt;&lt;br&gt;&lt;br&gt;Machine learning is the ability for a computer to absorb and analyze large amounts of information. The information is then processed to provide recommendations based on the information to help you determine what type of information your audience needs and wants. A machine learning company comes in and gets it set up and helps show your company how to use it most effectively.&lt;br&gt;&lt;br&gt;&lt;b&gt;2. Question and answer formats&lt;/b&gt;&lt;br&gt;&lt;br&gt;When people use voice searches, they are typically asking quick questions, and they want a fast answer. That is why companies looking to optimize for voice search need to focus on a question and answer format in their content. Make the heading a question, and give a quick and concise answer under it. This will give search engines the ability to find the exact answers to questions that customers may be looking to find.&lt;br&gt;&lt;br&gt;&lt;b&gt;3. Longer keywords - get more specific&lt;/b&gt;&lt;br&gt;&lt;br&gt;If people are asking questions instead of typing them, they are more likely to get more specific in their searches. Rather than just typing “house cleaner near me,” they might ask, “What is the best house cleaner near me who uses all natural products?” This gives your company an opportunity to get more specific with the longer keyword phrases you use in order to be found. Businesses are able to get more specific with what their company offers in those search terms.&lt;br&gt;&lt;br&gt;&lt;b&gt;4. Give as much info as possible&lt;/b&gt;&lt;br&gt;&lt;br&gt;If someone is looking for a business like yours, they need to be able to find you by getting as much information as possible. Your location, reviews, company contact information; this is all information people will be searching for that needs to be quickly accessible and something a voice assistant would be able to easily rehash.&lt;br&gt;&lt;br&gt;&lt;b&gt;5. Focus on easily repeated content&lt;/b&gt;&lt;br&gt;&lt;br&gt;While many people use voice search and then proceed to look at the results, more people are relying on virtual assistants to repeat that information out loud to them, so they never have to look at the site themselves. It is the main reason why people love having personal assistants in their homes. Everything you are optimizing for voice search should be quick and easy for a virtual assistant to repeat as an answer to a question.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: business2community.com/content-marketing/voice-search-changes-content-marketing-&lt;br&gt;01962482#b8mTDtxEQTvo2d5x.97&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;optimize voice search&lt;/u&gt;, &lt;u&gt;voice search optimization&lt;/u&gt;, &lt;u&gt;machine learning company&lt;/u&gt;, &lt;u&gt;machine learning voice search&lt;/u&gt;, &lt;u&gt;marketing voice search&lt;/u&gt;&lt;/div&gt;</description>
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                <title>Email Marketing vs. SMS Marketing by the Numbers</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1371711/biztexter-email-marketing-vs-sms-marketing-by-the-numbers</link>
                <pubDate>Mon, 04 Dec 2017 06:48:00 +0000</pubDate>
                <description>&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/email_market_1.jpg&quot;&gt;&lt;br&gt;&lt;br&gt;Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers.&lt;br&gt;&lt;br&gt;&lt;b&gt;By volume&lt;/b&gt;&lt;br&gt;&lt;br&gt;If you determine success by the total number of messages being sent then email wins by a landslide. Every year 74 trillion (yes, trillion!) emails are sent compared to just 8 trillion text messages. That amounts to 269 billion emails per day and 2.4 million emails sent per second vs 22 billion texts sent per day and more than a quarter of a million sent every second.&lt;br&gt;&lt;br&gt;Email’s strength may also be its weakness. While the average office worker receives 121 emails a day, the average millennial receives just 67 text messages a day. Add that to the fact that approximately half of all emails are spam and the sheer volume of emails can be seen as a downside to the channel.&lt;br&gt;&lt;br&gt;&lt;b&gt;By open rate&lt;/b&gt;&lt;br&gt;&lt;br&gt;If you determine success by the percentage of messages that are opened by the recipient then SMS wins by a landslide. The SMS open rate is 98% compared to just 20% for email. The response rate for SMS is 45% compared to just 6% for email. The average response time for SMS is 60 times faster than the average response time for email (just 90 seconds for SMS compared to 90 minutes for email). An estimated 95% of text messages are read within the first three minutes.&lt;br&gt;&lt;br&gt;&lt;b&gt;Which should you choose? Why not both?&lt;/b&gt;&lt;br&gt;&lt;br&gt;The question of which channel is “better” is kind of irrelevant in the end, because there’s no rule stating you can only use one. Both channels are extremely cost effective compared to most other marketing channels so there’s no reason you can’t fit both in the budget. Furthermore, each channel is good for different things. Survey respondents say they prefer SMS for time-sensitive communications such as flash sales, appointment reminders, fraud and service outage alerts, and order/shipping notifications.&lt;br&gt;&lt;br&gt;With email, you can get away with sending messages more frequently whereas people may tire of getting daily text messages and may begin to treat text messages from your brand like they do spam in their email inbox.&lt;br&gt;&lt;br&gt;&lt;b&gt;Each helps the other&lt;/b&gt;&lt;br&gt;&lt;br&gt;SMS can be a great way to build your email subscriber list and email can be a great way to build your SMS subscriber list. If you’re occasionally sending exclusive offers to just one channel, then customers have to be subscribed to both if they want to be notified of all the deals. You can use SMS for shorter, time sensitive communications and email for newsletters and other longer communications that aren’t necessarily time sensitive.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: marketingprofs.com/chirp/2017/33045/email-vs-sms-battle-of-the-heavyweights-infographic&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt; &lt;u&gt;SMS marketing&lt;/u&gt;, &lt;u&gt;text message marketing&lt;/u&gt;, &lt;u&gt;email marketing&lt;/u&gt;, &lt;u&gt;mobile marketing&lt;/u&gt;, &lt;u&gt;mobile marketing tips&lt;/u&gt;</description>
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                <title>Artificial Intelligence: An Aid in Marketing</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1362349/biztexter-artificial-intelligence-an-aid-in-marketing</link>
                <pubDate>Sat, 25 Nov 2017 05:08:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/AI_marketing_4.jpg&quot; class=&quot;moze-img-center&quot;&gt;With advanced technology becoming increasingly less expensive and more capable, artificial intelligence is no longer just a convenience in the workplace; it is now a necessity. It is the hot thing right now. Every business is finding ways to incorporate it into their work environment. One such way is through the way we are marketing. It may come as a surprise that AI can actually work extremely well in a marketing environment. Here are a couple of advantages to working with an artificial intelligence company and getting it set up for your marketing department.&lt;br&gt;&lt;br&gt;&lt;b&gt;More time for real employees&lt;/b&gt;&lt;br&gt;&lt;br&gt;If you have technology taking over all your most mundane tasks such as sending emails, communicating with customers, and running statistic reports, you can save your real employees for more complex thinking situations. Your advertising team will end up getting more information to use in making decisions while also having more time in their day to actually think about and come up with marketing plans. More time for humans means more creativity and better work.&lt;br&gt;&lt;br&gt;&lt;b&gt;AI becoming more normal for consumers&lt;/b&gt;&lt;br&gt;&lt;br&gt;As more AI is being used in communicating through customers, whether through text, email, social media, and chats, consumers are getting more used to it. Rather than searching out specific companies or products that they want, they much prefer to be advertising that is specific to their particular situation. At first, we saw some resistance from people who were worried about their privacy, but the more people have had AI determining their advertising, the more they are used to it and happy with the results.&lt;br&gt;&lt;br&gt;In turn, you are able to advertise to specific customers at specific times and with specific needs. Instead of having to send one piece of advertising out to all customers hoping it will reach them all in the same way, you can advertise to each one differently. A family advertisement is sent to families while dog lovers get one directed towards them. It is more effective for your company, and the customer prefers it too.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: forbes.com/sites/andrewstephen/2017/10/30/ai-is-changing-marketing-as-we-know-it-and-thats-a-good-thing/#7ca46138dc40&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;artificial intelligence company&lt;/u&gt;, &lt;u&gt;ai company&lt;/u&gt;, &lt;u&gt;ai marketing&lt;/u&gt;, &lt;u&gt;artificial intelligence marketing&lt;/u&gt;, &lt;u&gt;marketing tips&lt;/u&gt;&lt;/div&gt;</description>
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                <title>The Current State of Chatbots and Why Now is the Time to Invest in Them</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1354510/biztexter-the-current-state-of-chatbots-and-why-now-is-the-time-to-invest-in-them</link>
                <pubDate>Thu, 16 Nov 2017 04:40:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/machine_learning_7.jpg&quot; class=&quot;moze-img-center&quot;&gt;Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing chatbots are computer programs developed by companies to converse with their customers for any number of reasons. There are shopping assistant chatbots, financial planning chatbots, personal coach chatbots, customer service chatbots, and many other kinds of consumer-facing chatbots and 2017 seems to be their big year.&lt;br&gt;&lt;br&gt;Chatbots have a lot to offer businesses who invest in them. They can provide customers with 24/7 support without the high cost associated with maintaining a 24/7 support team. For businesses on the fence about chatbots, here are a few good things to know.&lt;br&gt;&lt;br&gt;&lt;b&gt;Two kinds of chatbots&lt;/b&gt;&lt;br&gt;&lt;br&gt;There are essentially two different kinds of chatbots. One operates on a rules engine while the other uses machine learning and natural language processing. Rules engine chatbots are not so very different from the automated phone answering systems that have been around for years. They are programmed to recognize a number of preset commands and questions and to respond from a bank of prewritten responses. Rules engine chatbots are easier and less expensive to program but they’re also more limited in what they can offer for brands and customers. They work best in highly regulated industries where customers will mostly be using the chatbot for a limited number of functions.&lt;br&gt;&lt;br&gt;More advanced chatbots use subsets of artificial intelligence such as natural language processing and machine learning. Through natural language processing, chatbots can understand more open-ended queries even if they haven’t been specifically programmed to recognize those specific queries. Through machine learning, chatbots can improve the more interactions they have with customers as they learn to recognize patterns and incorporate information gained from past failures. These are more expensive and difficult to create but they also have a lot &lt;br&gt;more to offer.&lt;br&gt;&lt;br&gt;Which kind of chatbot you develop for your brand will depend on your particular circumstances and goals. Many choose to start with simpler rules engine chatbots before investing in more advanced AI chatbots.&lt;br&gt;&lt;br&gt;&lt;b&gt;Do they really work?&lt;/b&gt;&lt;br&gt;&lt;br&gt;Many business owners wonder if chatbots live up to all they hype--and there has been a lot of hype surrounding chatbots. The answer is both yes and no. The artificial intelligence necessary to create a program that can really think and converse like a human simply doesn’t exist yet and there are drawbacks to using chatbots. For one, they will make more mistakes than humans. For whatever reason, the simplest questions can sometimes throw off a chatbot and can result in an inappropriate response. Furthermore, some people are just hesitant about the whole idea of conversing with chatbots in large part thanks to negative portrayals of AI in pop culture.&lt;br&gt;&lt;br&gt;On the other hand, discounting chatbots because humans can differentiate between them and real humans is a lot like throwing out the baby with the bath water. Chatbots are expected to save businesses more than $8 billion this year alone and many customers will appreciate the option to avoid waiting on hold on the phone by speaking to a chatbot instead.&lt;br&gt;&lt;br&gt;&lt;b&gt;Why now is the time to invest&lt;/b&gt;&lt;br&gt;&lt;br&gt;Chatbot technology is far enough along to have become affordable and practical for the average small business and the growing popularity of open-source chatbot projects and chatbot building software has made it easier than ever for businesses to design one without spending a fortune. On the other hand, it’s still new enough to be novel and innovative and give brands a head start over ones that are still stuck on the fence.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: businessnewsdaily.com/10295-chatbot-ai-customer-service.html&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;chatbots&lt;/u&gt;, &lt;u&gt;ai chatbots&lt;/u&gt;, &lt;u&gt;chatbot ai&lt;/u&gt;, &lt;u&gt;natural language processing&lt;/u&gt;, &lt;u&gt;machine learning&lt;/u&gt;&lt;/div&gt;</description>
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                <title>The Many Uses of Chatbots</title>
                <link>http://techies-hub.mozello.com/blog/params/post/1349030/biztexter-the-many-uses-of-chatbots</link>
                <pubDate>Fri, 10 Nov 2017 03:12:00 +0000</pubDate>
                <description>&lt;div class=&quot;moze-justify&quot;&gt;&lt;img src=&quot;//site-533801.mozfiles.com/files/533801/chatbots_use_1.jpeg&quot; class=&quot;moze-img-center&quot;&gt;Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular basis. By using a chatbot, you can reduce wasted time in the office and increase productivity among your employees. Let a computer do all the mundane stuff, so the humans can focus on the most complex tasks. Using chatbots can be as simple as talking to an artificial intelligence company to get set up and ready to go. In case you needed a few ideas, here are some of the many uses of chatbots.&lt;br&gt;&lt;br&gt;&lt;b&gt;1. Personal Assistant&lt;/b&gt;&lt;br&gt;&lt;br&gt;One of the most easily recognizable ways a chatbot can help your business is through acting as a personal assistant. Most people don’t even realize that Siri, Alexa, and Google Assistant are chatbots that can organize your calendar, prepare meetings, read recipes, and much more. It’s amazing how much a personal assistant can really do for your business, as it allows people to more easily schedule meetings, ask questions relevant to work, collect performance reviews, and even send information to everyone that needs it.&lt;br&gt;&lt;br&gt;&lt;b&gt;2. Customer Service Chat&lt;/b&gt;&lt;br&gt;&lt;br&gt;You probably don’t even realize that most businesses that allow you to chat a representative use Chatbots for much of that conversation. Only when the conversation becomes too complex does it actually go to a live customer service agent to resolve the issue. It is the reason why most businesses are able to have 24/7 hours for customers service now. Whenever one of those little chat boxes shows up while you are browsing a web page to try and communicate with you, you can bet that’s a chatbot.&lt;br&gt;&lt;br&gt;&lt;b&gt;3. Meeting scheduler&lt;/b&gt;&lt;br&gt;&lt;br&gt;It takes 17 minutes on average to schedule a meeting between sending out invitations, checking all the calendars, etc. What if a chatbot could do that for you? The chatbot could even be responsible for collecting all the data needed for each meeting and providing it to you and everyone else at the meeting. What an amazing time saver in the office!&lt;br&gt;&lt;br&gt;&lt;b&gt;4. Bots with specific purposes v.s. Informational&lt;/b&gt;&lt;br&gt;&lt;br&gt;When creating a bot, you can choose one that is purely information, similar to a personal assistant that provides &lt;br&gt;&lt;br&gt;you with information whenever you need it. However, you can also create bots with specific purposes in mind. It’s always better for someone to be really good at one thing instead of just being okay at everything. This same logic applies to a bot. If your goal is to make it good at everything, you may have less success in the area where you actually need it than if you focus solely on that area. For example, if you need your bot to help you prepare meals, then it would be better to focus on the ability to break down, read, and explain recipe instructions. &amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;b&gt;5. Humanize bots&lt;/b&gt;&lt;br&gt;&lt;br&gt;The most important thing to remember when getting a chatbot ready and preparing for your business is that while chatbots are helpful because they are computers, nobody really wants to interact with a computer. If you can make the chatbot feel like part of the team, then everyone in the office can feel comfortable with it and will be more willing to use the chatbot on a regular basis.&lt;br&gt;&lt;br&gt;Mobile Technology News brought to you by biztexter.com&lt;br&gt;&lt;br&gt;Source: techwireasia.com/2017/10/chatbots-will-revolutionize-customer-service-heres-make-use/&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;Tags:&lt;/b&gt;&lt;u&gt;artificial intelligence company&lt;/u&gt;, &lt;u&gt;ai company&lt;/u&gt;, &lt;u&gt;chatbot company&lt;/u&gt;, &lt;u&gt;business chatbot&lt;/u&gt;, &lt;u&gt;use chatbots&lt;/u&gt;&lt;/div&gt;</description>
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